I suspect when you're around Chef Will Goldfarb, you often feel like you're playing catch-up. He always seems to be about three steps ahead - he thinks fast, he moves fast, he works fast. Last week, he made a quick stop in Miami for a one day pop-up, dubbed "Room 4 Dessert 2." The name, anyway, is a spin-off from his well-regarded if brief-lived New York dessert-and-drinks place from about five years ago, but trying to keep track of everything Chef Goldfarb has done is a bit like trying to nail jelly to a wall - a stage at El Bulli, a tour of Australia including work with Tetsuya Wakuda, back to the U.S. at Morimoto in Philadelphia, Cru in New York, his own sandwich shop, Picknick, a sojourn in Bali to work as pastry chef at Ku De Ta, a business supplying provisions for the contemporary cupboard, WillPowder, and the list continues to go on.
Chef Goldfarb is an unabashed practitioner of what goes by the various misnomers of "molecular gastronomy," "science cooking," or most recently "modernist cuisine."[1] Which is simply to say that he eagerly uses any and all ingredients or techniques available to him - hydrocolloids, gelling agents, emulsifiers, stabilizers, liquid nitrogen, and so on (much of this stuff is conveniently available for purchase at WillPowder).
It's interesting to me that even less adventurous diners seem to take a little less umbrage to the use of such things in a dessert format. When used in savory courses, you often hear complaints that people don't like their food "manipulated" and that it doesn't "look like" food any more. But we're already accustomed to eating desserts that are manipulated, and to using processed ingredients in desserts that don't taste good on their own (baking powder, cocoa, or even flour for that matter). Everybody loves a chocolate mousse, but very few people think about the processing of the ingredients that leads to its creation, or complain that it doesn't resemble its "natural" form. As Chef Alex Stupak (former pastry chef at wd~50, now running his newly opened taqueria, Empellon) put it: "Birthday cake is the most denatured thing on earth."
Here's a run-down of the event; you can see all of my pictures in this R4D2 flickr set. You can also get a look from inside the kitchen via Chadzilla, and another take on it from Mango & Lime.
(continued ...)
Monday, April 11, 2011
Monday, April 4, 2011
Route 9 Revisited - What Does It All Mean? - UPDATED
The short version of the Route 9 / Miami New Times review kerfuffle, now that all the facts anyone is willing to disclose (and some they maybe didn't want to disclose) appear to be out: Miami New Times posts a fairly harsh review of a two-month old restaurant to its website; owners complain and note several factual errors, express concern that critic never actually visited or relied on information provided by a chef from a soon-to-open local restaurant; newspaper briefly pulls review from website; the next day, newspaper reposts review with several factual errors corrected; editor acknowledges that critic dined with another chef, that they "are old friends and once had planned to write a cookbook together," but says that concern over influence on review "doesn't hold water;" categorically denies that the critic didn't dine there. Meanwhile, the same day, the Miami Herald posts a fairly glowing three-star review.
Having had a chance to digest, and at risk of prolonging the discussion past the point of utility, I have some further questions and thoughts:
(1) Should a critic dine - for a review - in the company of a chef from another local restaurant? The Association of Food Journalists' Food Critics Guidelines doesn't expressly speak to it. The Society of Professional Journalists' Code of Ethics only vaguely says that journalists should "remain free of associations and activities that may compromise integrity or damage credibility." My initial reaction was that, while it is unlikely to "compromise integrity," it could well "damage credibility." In my day job, it's what we call the "appearance of impropriety."
I'm confident that New Times' critic, Lee Klein, is able to form his own opinions; but I also understand how a restaurateur could feel that opinion was influenced by the presence of "competition" - particularly, competition that had been identified as a "difficult table."[1] The notion that a critic doesn't take into account fellow diners' opinions is unrealistic; any claim that Klein doesn't do so is belied by the fact that he has previously described his dining companions' views in his reviews.
I found New Times editor Chuck Strouse's dismissal of these concerns - because the other restaurant is 20 minutes away, and was not yet opened - a bit too blithe. I might have felt differently if Klein's fellow diner, Chef Klime Kovaceski, worked at an established restaurant that had already been reviewed. But that's not the case: his restaurant, Trio on the Bay, is opening the same week that this review dropped (something he could easily know since he was eating with Klein a week before), and it's not unreasonable to think that any buzz from a positive review for Route 9 might take away from Trio's opening week buzz.[2] Again, I'm not saying that's the case, I'm only saying that it is understandable how such an impression could be made.
But it was interesting to me that in an informal twitter poll, most diners and chefs who responded were not bothered by it. The typical response was that "Integrity, honesty and personal opinion should dictate." With that, I completely agree. Speaking of which ...
(2) Should Lee Klein be writing about Chef Kovaceski's restaurant? To me, this is a no-brainer, but one that has slid beneath the radar as discussion has focused on the Route 9 review. We now know that Lee Klein and Chef Kovaceski are "old friends," and are close enough that they "once" had plans to write a book together (the cached version of Kovaceski's website referred to those plans as recently as a couple weeks ago).[3] Klein has already done two posts on Kovaceski's new restaurant on the New Times Short Order blog: a puffy preview piece back in February, and just a few days ago, a "First Look" promising even more posts next week. Is there any circumstance where a journalist should be writing about the restaurant of an "old friend," without at a minimum disclosing that relationship? Seems to me Klein shouldn't be writing about Kovaceski's restaurants at all. And I wonder, if this all hadn't come out, if Klein would have been writing a review of Trio a couple months from now. Speaking of which ...
(continued ...)
Having had a chance to digest, and at risk of prolonging the discussion past the point of utility, I have some further questions and thoughts:
(1) Should a critic dine - for a review - in the company of a chef from another local restaurant? The Association of Food Journalists' Food Critics Guidelines doesn't expressly speak to it. The Society of Professional Journalists' Code of Ethics only vaguely says that journalists should "remain free of associations and activities that may compromise integrity or damage credibility." My initial reaction was that, while it is unlikely to "compromise integrity," it could well "damage credibility." In my day job, it's what we call the "appearance of impropriety."
I'm confident that New Times' critic, Lee Klein, is able to form his own opinions; but I also understand how a restaurateur could feel that opinion was influenced by the presence of "competition" - particularly, competition that had been identified as a "difficult table."[1] The notion that a critic doesn't take into account fellow diners' opinions is unrealistic; any claim that Klein doesn't do so is belied by the fact that he has previously described his dining companions' views in his reviews.
I found New Times editor Chuck Strouse's dismissal of these concerns - because the other restaurant is 20 minutes away, and was not yet opened - a bit too blithe. I might have felt differently if Klein's fellow diner, Chef Klime Kovaceski, worked at an established restaurant that had already been reviewed. But that's not the case: his restaurant, Trio on the Bay, is opening the same week that this review dropped (something he could easily know since he was eating with Klein a week before), and it's not unreasonable to think that any buzz from a positive review for Route 9 might take away from Trio's opening week buzz.[2] Again, I'm not saying that's the case, I'm only saying that it is understandable how such an impression could be made.
But it was interesting to me that in an informal twitter poll, most diners and chefs who responded were not bothered by it. The typical response was that "Integrity, honesty and personal opinion should dictate." With that, I completely agree. Speaking of which ...
(2) Should Lee Klein be writing about Chef Kovaceski's restaurant? To me, this is a no-brainer, but one that has slid beneath the radar as discussion has focused on the Route 9 review. We now know that Lee Klein and Chef Kovaceski are "old friends," and are close enough that they "once" had plans to write a book together (the cached version of Kovaceski's website referred to those plans as recently as a couple weeks ago).[3] Klein has already done two posts on Kovaceski's new restaurant on the New Times Short Order blog: a puffy preview piece back in February, and just a few days ago, a "First Look" promising even more posts next week. Is there any circumstance where a journalist should be writing about the restaurant of an "old friend," without at a minimum disclosing that relationship? Seems to me Klein shouldn't be writing about Kovaceski's restaurants at all. And I wonder, if this all hadn't come out, if Klein would have been writing a review of Trio a couple months from now. Speaking of which ...
(continued ...)
Thursday, March 31, 2011
New Times' Route 9 Review Takes Some Twists and Turns - UPDATED
Yesterday must have been something of a roller coaster for Paola and Jeremy Goldberg, the young proprietors of Route 9, a humble neighborhood restaurant that opened up in Coral Gables almost exactly two months ago. The Goldbergs, who met while at the Culinary Institute of America in Hyde Park, New York (hence the name of the restaurant, for the area's main thoroughfare) woke up to find a fairly glowing, three-star review from Victoria Pesce-Elliott in the Miami Herald (full version now available here). She described Route 9 as "a cozy and endearing spot," and that the Goldbergs' "greatest talent seems to be creating a welcoming environment with good food and drinks at a reasonable price." So far, so good.
Then, the Miami New Times posted its review (yes, I know: you will get a "Page Not Found" message when you click on that link. We'll get to that. Here, try the cached version a revised version now appears on the site with the statement "This story was removed from the Internet overnight while several factual errors were corrected. We apologize for the inconvenience."), which was not nearly so kind. Though New Times' restaurant critic, Lee Klein (?) (just wait), starts off with the "sweet, old-fashioned story" behind Route 9 and its owners, things quickly go downhill from there. The menu "could have been written in the year the Goldbergs graduated from the CIA" - 1991, according to the review. And just about every dish has some flaw: the chicken wings should have been described as spicy, the poblano peppers stuffed with smoked marlin could have used another component, some of the meatballs were uncooked, the tomato soup tasted like Campbell's. The fish tacos were too expensive, the vegetable accompaniments to the entrées ranged from "meh" to "awful," the pasta was too thick. The menu should have had quotes around "pie" for the banana cream pie because of the sloppy presentation.[1]
No restaurateur likes a negative review. But upon reading it, the Goldbergs thought something wasn't right. Among other things, the facts. You can look at the picture of Jeremy and Paola that accompanies the review and pretty quickly conclude that it's fairly unlikely they graduated from the CIA in 1991. As Goldberg told the Random Pixels blog: "I was 9 years old in 1991."[2] The menu couldn't put quote marks around "pie" because - well, because the pie isn't even on the printed menu, it's a verbal special.
There was something else too: Jeremy Goldberg had his doubts that Lee Klein had even visited the restaurant. Why? Well, it's a small restaurant (about 40 seats), Jeremy is pretty much always working front of house, and it probably wouldn't be too difficult to recall a repeat customer who had ordered the items mentioned in the review. And, in fact, Goldberg eventually did recall a recent customer who had ordered many of those items, and was, as Jeremy described it to Random Pixels, "a difficult table." But it wasn't Lee Klein. Rather, it was Klime Kovaceski, formerly the chef at Crystal Café in Miami Beach, and recently tapped to be the chef at the about-to-open Trio on the Bay. Goldberg suspected that Kovaceski either wrote the review, or provided the information to Lee Klein from which he wrote it. Sound crazy?
Goldberg called New Times' editor, Chuck Strouse, with his suspicions. (You can get something of a real-time account from Route 9's twitter feed). After calling, he said that Strouse was "investigating major inconsistencies" with the article. A few hours later Goldberg tweeted:
So far that hasn't happened. Strouse also told me last night that he would be commenting on the review that was pulled, and why it was pulled, today. So far that hasn't happened either. (See update below.)
(continued ...)
Then, the Miami New Times posted its review (
No restaurateur likes a negative review. But upon reading it, the Goldbergs thought something wasn't right. Among other things, the facts. You can look at the picture of Jeremy and Paola that accompanies the review and pretty quickly conclude that it's fairly unlikely they graduated from the CIA in 1991. As Goldberg told the Random Pixels blog: "I was 9 years old in 1991."[2] The menu couldn't put quote marks around "pie" because - well, because the pie isn't even on the printed menu, it's a verbal special.
There was something else too: Jeremy Goldberg had his doubts that Lee Klein had even visited the restaurant. Why? Well, it's a small restaurant (about 40 seats), Jeremy is pretty much always working front of house, and it probably wouldn't be too difficult to recall a repeat customer who had ordered the items mentioned in the review. And, in fact, Goldberg eventually did recall a recent customer who had ordered many of those items, and was, as Jeremy described it to Random Pixels, "a difficult table." But it wasn't Lee Klein. Rather, it was Klime Kovaceski, formerly the chef at Crystal Café in Miami Beach, and recently tapped to be the chef at the about-to-open Trio on the Bay. Goldberg suspected that Kovaceski either wrote the review, or provided the information to Lee Klein from which he wrote it. Sound crazy?
Goldberg called New Times' editor, Chuck Strouse, with his suspicions. (You can get something of a real-time account from Route 9's twitter feed). After calling, he said that Strouse was "investigating major inconsistencies" with the article. A few hours later Goldberg tweeted:
Chuck Strouse, editor New Times is stand up. Killing the New Times story for first time in 13 years based on Lee Klein lack of credibility.And indeed, shortly thereafter, the review was pulled from the New Times website. Strouse told Eater Miami, "Story had some error. Will be reposted tomorrow."
(continued ...)
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