Maybe I'm not the best person to comment on the
South Beach Wine and Food Fest. Truth is, I haven't been to an event in years. I still recall going when it was primarily a wine tasting in a tent on the Florida International University campus, but those days were some time ago. My most recent experience was to take my spawn to a "Kidz Cooking" event a few years ago, in which we got to watch Giada DeLaurentiis demonstrate how not to finish a single dish in an hour.
Over the years, the SoBeFest itinerary has become increasingly dominated by "TV Personalities," which I suppose is fine for those people happy to pay just for the opportunity to stand near them, perhaps in
ways the personalities don't necessarily enjoy. But the experience doesn't come cheap. The keynote dinner events - the "
Q"
[1], the "
Burger Bash," the "
Best of the Best," and the "
Tribute Dinner"
[2] - are priced between $225 and $500 a person. And while they feature some
pretty impressive names, when I think of the meal(s) I could buy for that kind of money, I just can't bring myself to join the teeming hordes. I mean, for $500 a person I could
fly to New York, have the tasting menu at
Eleven Madison Park or
Le Bernardin or
Daniel, and still have a good bit of money left for the wine.
There are several lower-priced events, however, and when you consider the prospect of paying as much as $1,000 for you and your significant other to have dinner, suddenly $95 per person starts to look incredibly reasonable.
Consider, for instance, "
Party Impossible," hosted by the hammer-headed,
resume-fudging Robert Irvine and presented by
Epicure Gourmet Market. This event on the roof of the
1111 Lincoln Road parking garage "
showcases Epicure Market, Miami’s answer to Dean and Deluca" and presents "
the gourmet meats, cheeses, breads, soups, pastries, prepared foods and much more that can only be found in this vivant store in SOBE and in Sunny Isles."
[3]
What's it going to be like?
"Expect to walk around like you would a grocery store, with one major exception, instead of pushing a shopping cart, you’ll be holding a glass featuring the hottest spirits from the Southern Wine & Spirits portfolio."
Who would want to do that?
"This event is perfect for locals who can’t get enough of Epicure’s delights and bon vivant out-of-towners who have heard the buzz for years."
SoBe Fest grand poobah Lee Schrager is particularly excited about this one, saying:
"We're basically recreating an afternoon at Epicure [Gourmet Market] -- all the best prepared foods you can find in market will be there."
So. It's just like going to the grocery store and eating the grocery store's prepared foods, except you get to pay $95 per person for it.
You know how else you can get an experience like that? You can go to Epicure Market. Which, I know, seems like it would be really hard to do. But I'm going to let all of you "bon vivant out-of-towners" in on a little secret that only us locals who are hopelessly addicted to Epicure know: Epicure Market is literally directly across the street from the venue for this $95 event.
(continued... )